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4 Elements of Writing High-Converting Headlines

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4 Elements of Writing High-Converting Headlines

When it comes down to the art of internet marketing, your sales headline is part and parcel of the thin line that separates a successful campaign and utter failure. More than ever before, the world is getting more competitive by the day, and it is up to the discerning online entrepreneur to come up with ingenious ways of staying at the top of his game. And the best way to do this is through funneling more sales with the aid of a solid converting headline that will even the most skeptical individuals into regular, loyal customers.

Speaking of which, where as they are numerous ideas of how to write, spin or fashion high-converting and persuasive sales headlines. But all of them have a few things in common. This includes but not limited to;

1. Promises ( albeit indirectly ), that the reader/user is going to benefit immensely from the product or service.

2. A good converting headline that can easily skyrocket your sales ought to prove that you are actually selling what you are promoting, producing or offering. This helps the reader know that they can purchase and start using your product as soon as the next minute.

3. It is very important to paint a clear picture of the benefits of taking up your product or enrolling in your service.

4. It needs to convey a sense of urgency or an element of it that your customers have to act now or as soon as possible. Make them feel that they have been missing out on a lot and it is time to turn their prospects around.

The bottom line is that it takes a skillful use of persuasive language, careful choice of words, and thoughtfulness to create a converting sales headline. But, unfortunately, you won’t know this unless you try. So what’s your headline of choice today?

How To Start Blogging And Stick With it

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Blogging is a sure way to magnify your brand. Blogging requires an individual to first obtain a domain name and a blog host. This is followed by creating a blogging avenue such as WordPress. Once this is achieved, embark on a journey of formulating content that will add value to your followers. Let us now divulge more information about how to start blogging and stick with it.

Formulate a purpose

Blogging requires precision and a prior plan. It is crucial to decide on the topics you will blog about. Understand your short term and long term blogging goals with regards to the topics you write about. Have a clear purpose that communicates what you intend to write during the first few months of blogging as well as the rest of the blogging period.

Create quality visual content

The photos, images and other graphics that you integrate in your blogging endeavors can either undermine or magnify blogging. Have unique images and photos that make your posts stand out. To achieve quality visual content, solicit for the services of an expert.

Accrue email subscribers

Creating and increasing a mailing list plays a fundamental role in similar measure when starting and sustaining blogging. A mailing list enables a blogger to access inboxes of followers and potential visitors. This also facilitates generating traffic for the new blog as opposed to entirely depending on search engines.

Blog frequently

Creating a niche in your blogging endeavor demands consistency. Do not just write a few posts and be contented. If you want to attract and maintain followers and appear on search engines, you have to write a couple of posts in a month.

Incorporate other social network platforms

Blogging successfully involves sharing the content through social networks such as Facebook, Twitter, Snapchat and Instagram. Sharing the blog posts with your network of followers through these platforms guarantees distribution to other individuals. This increases traffic for your blog by attracting more visitors to your blogging platform.

How To Start Using Facebook Live To Engage Your Audience

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How To Start Using Facebook Live To Engage Your Audience

Overview

Brands and publishers alike have started experimenting with Facebook Live, as a means of providing their audience, a platform to interact and engage in real time. A video can enhance your Facebook reach, while taking less time to post, than creating a write-up. So if you are still wondering how you can start using Facebook live to engage your audience, here is how to go about it.

Host a Question and Answer Session

Back then, when you wanted to create a YouTube Q&A video, you had to start promoting it several weeks in advance, to allow viewers enough time to send in the questions they wanted you to answer. However, Facebook Live has changed those dynamics. All you have to do is inform your audience when they need to log in and catch up with the session. During the live stream, you can then answer the questions posted on comments section.

Provide a Behind-the-Scenes

In order to let your customers know that they are valued in your business, it is important to give them a behind-the-scenes tour of your organization or brand. Your viewers want to know how you run your business. They also get to know you at a personal level, which is a great step towards relationship building. A great way to go about this is reviewing the products or topics that you intend to discuss during the live stream.

Collaborate with Other Vloggers

If you want to grow your Facebook Live channel, then you should consider collaborating with other Vloggers in the industry. It will just take a short 15 minute video to sit down with another vlogger in your industry or niche, and then discuss issues, ideas and perspectives in your niche. You can both film together or individually, and then cross-promote them across your Facebook pages together.

Bottom Line

There are many ways you can use Facebook live, to interact with your audience. The most important thing is to remain active and do it regular.

How to Stay Committed to Your Online Business

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How to Stay Committed to Your Online Business

I remember a few years back when someone asked me what I did for an income and I told them I have an online business. “No,” they said, “I mean full time, like a real job!”

That comment, as much as it hurt, hit the nail on the head, and got me thinking about what I was actually doing. My online business wasn’t thriving, not like it should have been, and as hard as it was to admit it, the truth was I wasn’t committed to it, I was treating it like a hobby.

If you look at online entrepreneurs, all they have is their laptop, an internet connection and an idea. But they do a few things differently.

Here are a few suggestions I have since adopted to stay committed to my online business.

1. Show Up

This sounds so obvious, but one of the most important ways for you to stay committed to your business is by showing up, like you would if you were running a traditional company. Arrive at work, stay there and leave when you’re done.

2. Focus on Your Business

To be focused is to know who you want to serve, what you want to serve and how you will add value to their lives. Occasionally I’ve looked at a company and wondered how they make any money and then realize they are filling a need and they’re adding value to their customers’ lives.

3. Create quality content and Get it Out There

You need to have content on your site that keeps people coming back for more and they must want to share it and pass it on. Include industry tips, comments and interaction and always remain true to your brand, from the style and tone and your service.

These are the most basic steps you can incorporate. Check back for the most important steps that will turn your online business into a huge success. (See what I did there?)

10 Quick Social Media Marketing Tips

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10 Quick Social Media Marketing Tips

Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick must-know tips you should consider when rolling out your next social media campaign.

1. Reserve your username across all platforms

Reserve all your usernames across all the social media platforms even if you don’t need them now. These keeps off imposters, and trust me; you are going to need those usernames some day.

2. Decide which social media platform(s) best suits your needs.

Not all social media platforms are suitable for your kind of marketing campaign. Trying to build a presence and stay significantly active on all available social media platforms can be time consuming and counterproductive. Instead, you need to identify platforms that bring the best results and focus on them.

3. Optimize your social media platforms

Once you’ve decided on the platform you intent to use, focus on optimizing your profiles in order to get more followers. A few things to consider include using a real profile picture, write clear and comprehensive about pages for your profiles, and where applicable, include a link to your website.

4. Connect your social media accounts to your website

Having all your active accounts connected to your websites helps to keep the conversation going. Visitors on your website can link to any of the listed accounts and your followers on social media can find out more about your offer.

5. Find and follow leaders in your niche.

Find the most influential people in your niche and follow or favorite them. Chances are they will share useful information about your niche or share their progress about a certain project; and you can look over their shoulders for inspiration.

6. Don’t forget the hashtags

Yes, it’s not just a pretty function to make your phrase turn into a link and look cool. Most people actually use hashtags to search for stuff on social media. And it’s a nice way to make your stuff (like you upcoming product launch) trend on Facebook. Just don’t overdo it.

7. Stay social

Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interactive. Follow other users, send friend requests, comment on stuff, like other people’s stuff, update your status regularly, share interesting stuff, and so on.

8. Stay out of trouble

Each social media platform has its own sets of rules, and some rules cut across all the networks. For instance, Twitter has a limit on how many people you can follow per day, Facebook has restriction on friend-requesting people you don’t know and so on.

9. Track mentions

This is where PR kicks in. Use available tools to track every mention of your brand across all platforms and find out what people are saying about you or your brand. Don’t miss a chance to neutralize any negative talk.

10. Post as many times per day but again, don’t overdo it.

The number of times to post per day will depend on the network, the numbers of your followers and how interactive your audience is.

MOREE SAP Inland Rail

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Exciting news for the town of Moree today Tuesday the 3rd of December.  It has been announced that Moree has been approved Special Activation Precinct (SAP) which means full steam ahead for the Intermodal Hub.

Moree could become the economic hub in the near future.   Northern Tablelands MP Adam Marshall joined Moree mayor Katrina Humphries, councillors, local business representatives and community members to announce the exciting news.

Now is time for locals to get registered on ICN.

As a part time Moree Plains Shire Council employee and also small business owner, I’m happy to help you get your business listed on the ICN portal so that you can be prepared to particpate in the various opportunities that may arise as a result of this announcement and the Inland Rail Project.

So many people have been involved in the project and it has taken many years for this to come to this point and so now is the time for locals to also register their Business’s.

ICN is the portal for all small business’s to register.  It is important that you have a capabilities statements and that the profile on the portal reflects who you are and what your business can do and it’s capabilitities.  If you dont’ have a website I can assist you with this as it is necessary or very important to have a website that matching your details.

There is a bit involved, however I can provide advice and or create your capabilitites statement, profile and website for you from $1000 depending on your business etc.

Give me a call on 0438 222 060 and lets get you set up so you are Inland Rail ready.

These are some guidellines on ICN that may assist you.

ICN Gateway User Guide_Company Profile

ICN Gateway User Guide_Creating a Capability Statement (1)

ICN Gateway User Guide_How to submit an EOI (1)

Moree Aboriginal Lands Council chair Tom French and deputy chair Lloyd Munro, director of planning and community development Angus Witherby, Cr Stephen Ritchie, Northern Tablelands MP Adam Marshall, general manager Lester Rodgers, mayor Katrina Humphries, Brad Turner, economic and community development manager Mark Connolly, deputy mayor Greg Smith, Cr Jim Crawford and Cr John Tramby at the official announcement of Moree becoming a Special Activation Precinct.

 

How To Create a Strong Social Media Presence

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With over 2 billion people using social media network on a daily basis, there is no doubt that social media plays a big role in determining your success as an entrepreneur. However, despite the opportunities that social media has brought, many entrepreneurs are still struggling to create a strong social media presence. Below are tips on what you need to do to create a strong social media presence.

1. Have a plan

Before you even start creating social media profile, you need to sit down and think of what you plan to achieve. Having a clear plan on what you want to achieve on social media platform will determine how you will build and use your presence on social media.

2. Offer valuable information

The second most effective way to create a strong social media presence is by sharing useful and valuable information to your followers. Take advantage of your knowledge and post content that people are craving for. People will always look forward to read your next post if you are consistent in posing content that is useful and relevant. In addition to that, your post will be shared across various social media platforms, a factor that will enable you to reach out to more audience.

3. Know your target audience

Who are you looking to reach on social media? There are millions of consumer across various social media platform. However, not all of them will identify with your brand. It is therefore very important to know your target audience then channel all your effort to build a strong relationship with them.

4. Be consistent.

Consistency is very important and will determine your success on social media. You need to be consistent is posting quality, informative and relevant content. You also need to be consistent when engaging with your audience in order to grow your presence on social media.

In conclusion, building a strong social media presence is not difficult as many people think. However, you need to be strategic and consistent in order to break through.

5 Ways To Get More Traffic Without Paying A Cent

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5 Ways To Get More Traffic Without Paying A Cent

Internet traffic is one of the most essential commodities for a website. Web experts may say that you have to pay for traffic, but there’s so many ways to get them for free. Here’s 5 ways to get more traffic without paying a cent:

1. Build Up Your Social Media Sites

All web bloggers and owners should have an account with the most popular social networking sites. They should also use it to direct targeted traffic to their web site! It’s easy and it’s free. All you need are followers and friends. Take the time to know who your target audience is, and add them to your social media network accordingly. From there, you can send relevant content via status updates or tweets, all of which have your website’s URL.

2. Create Useful Content

When your friends and followers click on that social media link, they should be greeted with relevant, useful content. All the major search engines such as Google, Yahoo! and Bing have an algorithm that sees how much relevant content you have on your site. These search engines will rank you higher for the niche you specialize in. Content is king when it comes to SEO.

3. Optimize For SEO

Speaking of which, it’s important to clean up your website for Search Engine Optimization purposes. The SEO game is simple- if you rank high up on search engines, traffic will come from those who search for you online. All of these can be done without spending a single cent!

4. Attach Your URL

Do you frequent forums and groups? There could be traffic lurking in there if you’re smart enough. Register for an account in the most popular forums and start posting relevant content. Remember that you can edit your signature- include your site’s URL in as well. People will get curious as they like your post and see what your website is all about.

5. Look For Free Site Promotions

There will always be free ways to promote your site, so keep an eye out for the latest ones on the web. Anything from being included in various listings, content submission in web directories and free classified ads are always good for generating traffic. Best of all, they are free and only take up a small portion of your time.