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Blog

How Does Google Search Work

July 8, 2021 By admin

How Search Works – YouTube

The life span of a Google query is less then 1/2 second, and involves quite a few steps before you see the most relevant results. Here’s how it all works.

Crawling: Google searches the web with automated programs called crawlers, looking for pages that are new or updated. Google stores those page addresses (or page URLs) in a big list to look at later. … Google analyzes the content, images, and video files in the page, trying to understand what the page is about.

Filed Under: BLOG, Google My Business Page

Facebook Groups

February 22, 2021 By admin

Attention members Facebook has changed Notifications for ALL groups.

They have automatically switched members of most groups to receive “Highlights” instead of “All Posts”.

This means that you will only see about one in ten posts on the groups you’re in!

To change these settings go to the group page (you have to do this for every group you’re in)

1. click the 3 dots on the top right of the GROUP HOME page….or if on a mobile device click on the dots at the top right of your screen

2. Click Notifications setting

3. Change from “Highlights” to “All Posts”.

Filed Under: Social Media, Uncategorized

2021 and your website and capability statement!

January 8, 2021 By admin

Happy New Year. I know a lot of people are happy to leave 2020 behind, how about you? I had a mixed 2020, however my website business grew. I moved interstate as I had a feeling my 99 year mum may not see the year through. Hubby was to follow but then COVID hit. In August I moved back to Moree and September my beautiful mum went to heaven.

Initially my website work decreased, but as time past and COVID remained my workload increased with monthly marketing management, capability statements and websites.

Many clients realised that their old website wasn’t working for them and with COVID here to stay they needed to pivot. I was flat out in 2020 building websites.

In Moree with Inland Rail being announced and small local businesses requiring help with their Capability Statements, I also was busy creating these and holding workshops.

This time last year Moree was suffering from the drought, the country had fires all around us and to be honest I wasn’t sure what the future held. Today, Moree is in a buzz with Inland Rail bringing many opportunities to town.

Happy 99th Mum 14/03/2021

Filed Under: Uncategorized

Is your website mobile friendly?

September 3, 2020 By admin

A mobile friendly website is as just that.  When accessing the website on your mobile, the website should display a slightly differerent mini version of the website.

Google wants to serve mobile users mobile-friendly web pages and have created a  mobile-friendly testing tool. Enter your URL into the search box. Web Design Moree

Google will advise if your website is mobile friendly.  Google also provides a screenshot of how the page looks on a smartphone screen and a list of recommendations to make the mobile experience better for the end user.

Ensuring your website and content for mobile is super important, for people to access but also for SEO traffic and conversion rates.

Some suggestions to make your website mobile-friendly.

  1. Choose a mobile-responsive theme or template with easy navigation
  2. Simply your menus, that is don’t have lots
  3. Make images and CSS as light as possible
  4. Avoid Flash
  5. Change button size and placement
  6. Space out your links
  7. Use a large and readable font
  8. Eliminate pop-ups
  9. Test regularly

Contact Julia Mitchell

 

Filed Under: BLOG, Website Tagged With: Mobile Friendly Website, Moree, Web Design

Inland Rail approvals get fast-tracked in $1.5bn federal infrastructure spend

July 21, 2020 By admin

Connor Pearce
connor.pearce@primecreative.com.au More by Connor Pearce
June 15, 2020
The approvals for the construction of Inland Rail will be sped up, as part of a $1.5 billion investment in infrastructure.

The Melbourne to Brisbane freight rail link is one of 15 priority projects that Prime Minister Scott Morrison on Monday, June 15, announced would benefit from expedited approvals. The list of projects also includes rail works in Western Australia.

Morrison said that joint assessment teams will be established between the Commonwealth, state, and territory governments to fast-track approvals.

The new spending on infrastructure follows a meeting of Australia’s transport and infrastructure ministers on Friday June 5, where the role of government to publicly fund infrastructure to spur an economic recovery following coronavirus (COVID-19) was prioritised.

Transport infrastructure was singled out as not only contributing to economic activity in its construction, but ongoing resilience to disasters such as bushfires. Ministers said that they would work to reduce administrative bottlenecks to get existing infrastructure projects underway.

In a communique released after the meeting, ministers said they would aim to have infrastructure lead the nation’s recovery from COVID-19.

“Ministers further agreed to work together to harmonise and streamline processes to clear the way for an infrastructure-led recovery to Australia’s current economic condition including consideration of infrastructure bodies processes and environmental approvals.”

At the June 5 meeting, ministers also discussed measures to get commuters back onto public transport, while ensuring safety.

Filed Under: BLOG Tagged With: Inland Rail, Moree

Website Designers don’t fall for this scam.

July 16, 2020 By admin

I am Sarah by name. I need a website for my business. I will like to know if you are available to build and design a website for me. If yes, please kindly get back to me as soon as possible. mackensarah27@gmail.com

Hi Julia,

Thanks for your response. I am hearing impaired. And this is the reason why I am contacting you via email.

I have a small clothing business for both male and female which I run here. I am trying to expand the business and I want you to build a website for this business of mine.

Can you do that?

Kind regards,
Sarah.
(Side note I know now  that they claim to be hearing-impaired is so they don’t have to talk to you on the phone)

EMAIL TRANSCRIPT:

Scammer: Hi I am Sarah by name. I need a website for my business. I will like to know if you are available to build and design a website for me. If yes, please kindly get back to me as soon as possible. mackensarah27@gmail.com

Me: Good morning Sarah,
I certainly can help you with a website.
What time would suit you to have a chat about hour requirements.

Scammer: Hi Julia,

Thanks for your response. I am hearing impaired. And this is the reason why I am contacting you via email.
I have a small clothing business for both male and female which I run here. I am trying to expand the business and I want you to build a website for this business of mine.Can you do that?

Me: Good morning Sarah, Absolutely, how do you currently sell your products?  Do you have a large range?  What area do you live?  Will you take payment from the website? What time frame are you working towards and do you have a budget in mind?     Would love to see a photo.

         Scammer: Thanks Juila.

I currently sell through my brick and mortar store. I need you to check out this site (as a sample). Miss Rebel is an ideal sample of what I want. Please check it out and let me know if you can do something like that for me.  http://www.missrebel.co.uk

I am currently dealing with 3 products (clothes, bags and shoes). The 3 products have variations in sizes and colors. Four categories of sizes, with five different varieties of colors.
I have 17 different kinds of bags, 21 different kinds of shoes and 53 different kinds of clothes. Each kind of product has variations in color and size.

I need you to add just the different kinds of each product, and allow visitors to choose what color and size, instead of adding each individually.

I want the site to be an e-commerce. So I need you to get back to me with an estimate for the web design and I need your service on the search engine optimization of the site as well. The estimate should include hosting, domain name and search engine optimization of the site.

I have a private project graphic designer. The graphic designer has the text content, images and the logos for the site.

Kindly get back to me with the estimate, so that we can proceed from there.

Me:

Do you have a preferred option for taking payment on the site.  Do you use Stripe to take payments or Paypal?  What is your target market and what areas are you selling to e.g. Australia?
Do you currently have a facebook page?  Could you please send this to me so I can have a look.  Facebook and Instagram are great places to promote and grow your business.

I recommend you have a look at my website www.northwestmarketing.com.au and I’ll email through you a design brief and we can go from there.

Scammer: Hi Julia,

Thank you for your feedback. 
Yes, the brick and mortar store will keep running.I would prefer Stripe as the payment gateway. And selling within Australia for now.
I do not make use none of the platforms you made mention above, thank you for the insight.
I will like to make use of the platforms you suggested above for my business.
Kindly let me know the cost to get the project done so we can proceed from there
then a week later I got the following email.
Hi,
I am Kayla by name .I will like to know if you are available to build and design a website for me. If yes, please kindly get back to me as soon as possible.  kaylarutherfordwears@gmail.com

Don’t Fall for this Scam

Initially I thought it was a genuine enquiry until I got the second email one week later from Kayla.  My emails to Sarah the first person were very strange in that she didn’t use social media, didn’t have facebook, didn’t have a domain name, but had an online store selling clothing.  She didn’t have images she could send me.  I still thought though I could work with her and help her business, especially with COVID imparting so many small businesses.

Today before going any further, I decided to do a google search on this and found a number of sites reporting it as scam and worse still a number of people leaving comments on these sites stating they had lost money.

Here’s How The Scams Work

They’re called the Third Party Payout Scam, the Payment Reversal Scam, the Advanced Fee Scam or the Overpayment Scam.

The Fraud Prevention department at credit card payment processor Stripe put it like this:

I can see that you work in web design. Designers such as yourself are common targets for a type of scam known as a Third Party Payout. Essentially, the scammer makes a payment (generally in the thousands) for a project, and pays more than they need so you can then transfer money direct to a third party (e.g. a consultant, graphic designer, etc). I imagine your correspondence with your ‘client’ has been along these line. As I’m sure you’ve figured out, the fix is that the card used is stolen and the third party is actually the scammer. So when the legitimate cardholder disputes the payment the business is left holding the bag on the money retrieved from their account and what they transferred to the scammer.

It Seems So Real

The amazing things about these scams are:

  • How involved they are, I’ve had over 8 emails from Sarah thus far.
  • How long these scams have been around and worse how people have been caught out.
  • The scam is basically the same every time, though there are some minor variations the approach and communication is generally the same each time.

Here’s How the Scam Works

This is called a “third party payout scam” or an “overpayment scam.”

Here is what would have happened.  You would have accepted a large sum of money for an invoice with your company name on it. Your company name would show up on the statement of what is obviously a stolen credit card (hence the apparent urgency to get the deposit paid and the project finished).

You would then send money to this un-named “designer” who can only accept untraceable forms of payment.

After such a large transaction, the legitimate owner of the card would then dispute the charge, leaving you on the hook to the bank for all the money paid to you, plus the money sent to the “designer” who is likely the same person using you and your business to launder dirty money.

I’ll keep you posted with the ongoing emails, but be warned and don’t send any money anywhere.

 

 

Filed Under: BLOG, Google My Business Page, Social Media, Website Tagged With: scam

Google My Business Listing

June 2, 2020 By admin

Your Google My Business Listing

Is one of the most important things you can do to increase traffic to your website.

According to Google, a whopping 56% of businesses haven’t yet claimed their Google my Business FREE listing.

94% of internet searches in Australia are through Google’s search engine.

Customers are relying more and more on your Google listing for the information they need.

They want it in your listing and don’t want to trawl further for more information.

What you can do:

Claim you Google My Business Page Listing

      • Go to Google Maps search your business and claim your business listing. You can read more on Google Support
      • Complete your listing with your business details.  Google takes your through it here.
      • Verify your Google My Business Listing – you have options to do this via post read how to verify here
      • Add to your Google My Business Listing images including your logo, inside photos, outside photos.
      • Ask for reviews to your Google My Business Listing from your happy customers. Click here

Businesses with 5-star reviews  onyour Google My Business Page rank higher in a search than their competitors.

46% of all Google searches include a location, so your business could be missing out if you choose not to include the location of your business.

If you require help with claiming your Google My Business Listing Page and setting it up we are here to assist.

Filed Under: BLOG, Google My Business Page, Social Media Tagged With: Google My Business Page

What is the purpose of a Capability Statement?

May 22, 2020 By admin

What is the purpose of a Capability Statement, I’ve been asked this question a number of times and I hope to make this a bit clearer.

5 years ago I hadn’t even heard of what a Capability Statement was myself, but today a Capability Statement is an important part of your business marketing strategy.

A Capability Statement is a 2 – 8 page marketing document that tells the story of who you are as a business, what you have to offer and why you are better than your competition.

A Capability Statement is like a resume if you were applying for a job.

The purpose of a Capability Statement is to  provide a Government Contractor with a statement that showcases:

  • your capabilities
  • previous work
  • location
  • licences
  • associations
  • contact details

A Capability Statement is a marketing tool that you can incorporate on your website, social media or hand out at networking events.

It makes sense then to put some time and effort into creating a Capability Statement that is accurate, timely and relevant.

We can assist you with your Capability Statement just sent us a message or call us on 0438 222 060

How To write A capability Statement

 

 

 

Filed Under: BLOG, Capability Statement Tagged With: Capability Statement

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