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Inland Rail Business Workshops March 2020

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Business workshops Inland Rail

The Narrabri to North Star project is finalising project approvals to progress to construction.  We are holding workshops for local and Indigenous businesses on a range of topics including:

 how to be visible to decision-makers
 understanding Health, Safety and Environment(HSE) requirements
 improving your tendering and contract management and how to work effectively on large projects

I highly recommend that you take advatage of these workshop which ARTC provide for free.  They are committed to working with locals like you and me to ensure that we are as Inland Rail Ready as possible.

Should you need assistance in any area, I am very happy to help.

March Workshop in Moree and Narrabri

Help your Indigenous business stand out

What you’ll learn:

  • Prepare your ‘elevator pitch’ and a high-quality business capability statement
  • Learn about ICN Gateway – the online site for Inland Rail Expressions of Interest (EOI) and other NSW project opportunities
  • Understand the EOI process and how to get your company profile on ICN Gateway
  • Moree: Thursday 12 March, 9am–4pm
    Narrabri: Tuesday 24 March, 9am–4pm

 

Download the brochure N2NS Capability Workshops Flyer for more details

 

ICN Gateway Inland Rail Ready

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Narrabri to North Star (NSW)

ICN Gateway Inland Rail Capability Statement

Need help with your ICN Gateway Profile, Capability Statement please click HERE to see how we can help. North West Marketing Services 

DON’T MISS THIS OPPORTUNIT,  LET US HELP YOU GET YOUR BUSINESS ONLINE.

ICN Gateway helps bring Australian suppliers and project owners together by giving exclusive access to a powerful online database and an extensive network of Business Growth consultants.  Their focus is to bring more business to Australia.

Your business must be registered on the ICN Porta, not just for Inland Rail but also other projects as well.  For example the Moree SAP, the Moree Hospital and any other projects that you wish to express your interest in.

Your company capability statement is a professionally-designed document which will be used on your company’s ICN Gateway profile and your website.  This is something you can print off and bring to the meet the contractors events.

What is your unique selling proposition? Why should people choose you over your competitors? These are some of the questions which need to be answered.

ICN GATEWAY PROFILE   FROM $390*

CAPABILITY STATEMENT  FROM $490*

YOUR COMPANY WEBSITE   FROM $990*

Having a website presence is essential and vitally important to building awareness of your company and communicating with both current and prospective clients along with your social media presence.  Whilst locals may know you with the need of a website, those who are looking to enquire of your services from out of town are going to do a Google search and will they find you?

This is a requirement for the ICN – let us assist you with building your website.

With over 12 years working in web design and experience over the last 18 months working with Moree Plains Shire Council on the Inland Rail project, I have the expertise and local knowledge to assist you. The deadline is April 2020 unless notified sooner, so let’s get all the boxes ticked and get your business ready for 2020 CONTACT ME

Julia Mitchell
*does not include GST

Email Marketing Best Practices

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Email Marketing Best Practices

Email marketing is one of the most effective internet marketing methods and it is currently being used by thousands of businesses (small, medium sized and even the large companies). Below are some of the reasons why every business should consider;

  • email marketing is inexpensive
  • Easy to track and share
  • Very fast/Immediate with tremendous reach
  • Efficient and very convenient

The following tips will greatly help in ensuring that many people subscribe to your email list and that your email marketing becomes a success;

Offering an incentive

This is one of the ways in which you can get people to sign up for your email list. The incentive should be good enough to attract people. Basically, it should be able to convince them that your email is worth a space in their inbox. You can do this by offering some discounts or even a sale. It is also good to remember that different incentives work differently for different companies so you should choose the one that works best for you.

Embedding the opt-in form

This is actually very simple. You should not make people click through to another page but instead, embed the opt in form at the point (where) you ask people to sign up.

Put an option to join your email list in every page of your site

You should have opt-in box on every page of your website and it should be in a way that it can be seen by anyone looking at your site. You can add an opt-in box both to the vertical navigation column and to the footer area.

 Install a slider/ a pop-up

Pop-ups should not be annoying and to make sure that they are not, you can set them in a manner that they can only show after someone has been on the site for at least 2-3 minutes. You should also set it in a way that it is only shown to every visitor once a week.

Optimize for mobile

This should be one your number one priority because majority of people (approximately 53%) now open their emails using their mobile devices. Make sure that your email templates are mobile friendly and this will ensure that your subscribers will be able to open your emails anytime regardless of their whereabouts.

5 Ways To Increase Conversions On Your Landing Page

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5 Ways To Increase Conversions On Your Landing Page

Now that you have your website up and running with traffic, how do you increase the conversions on your landing page so that you end up making the sales that you want?

1. Use segmented landing pages for your keywords

One thing you need to know is that if you use the same landing page for every keyword that you bid on, you will definitely miss out on getting more conversions. By segmenting your landing pages, you will be doing a better job at targeting your traffic and this will lead to more subscribers and more leads.

2. Focus on testing more than one version of your landing page.

Most people make the mistake of not testing various versions of their landing pages and so end up not getting a lot of conversions. Sometimes, to experience a massive increase in response, all that is needed are a few changes here and there so ensure that you do some tests to figure out what those changes might be.

You might just realize that changing the background color of one of your landing pages actually doubles your conversion rate.

3. Look through your landing pages

Your landing pages should relate directly to the content the visitor wants to see. Moreover, they should not be so busy that the visitor is at a loss on what you want them to do.

4. Check your calls to action.

They are crucial in leading visitors back to your site. Are they accompanied by big, bold buttons that look attractive enough to click on? Test with different fonts, colors, and sizes. In addition, ensure that your calls to action offer value that is worth clicking on.

Do your claims seem believable and do you have a few testimonials on your page?

As an online marketer, what you want is your visitor to do just one goal of the page without getting distracted. The above tips are sure ways of increasing your conversions on your landing pages.

5 Must Do’s To Get Traffic From Twitter

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5 Must Do’s To Get Traffic From Twitter

Are you struggling to harness the power of Twitter for your blog? Tweeting the title for your blog post and a link to direct visitors to your site is not good enough. You actually need to be more creative, active as well as connect more with people. Below are 5 tips to help you get traffic from Twitter.

1. Use hashtags

Hashtags are crucial on Twitter because they allow you to label your content, making it searchable. It is one of the best ways to get your content seen by Twitter followers who are searching for specific keywords that you have used. Hashtags enhances your tweet’s visibility and engagement even with people who are not following you.

2. Share your updates often

On Twitter, updates can actually disappear in matter of seconds. It is therefore very important to share updates often to get your tweets discovered. It is not good enough to just post a tweet once, instead you need to post it several times to reach several people who are using this this social platform.

3. Engage with your audience more

Just like any other social network, the more you engage with your audience, the better your chances of increasing your traffic. By engaging with others through tweeting, sharing and retweeting, your influence on twitter will quickly grow. Addition to that, retweeting other people’s post will increase your chances of getting retweeted back, meaning that you will be able to reach more people.

4. Get visual

Most people usually think that Twitter is a text only social platform but that is not the case. Twitter now features visual content. This means that if you accompany your text with your visual content, you will increase the chances of it being viewed and shared by more people. Posting visuals that stand above others will go a long way in helping you get more traffic.

5. Use a call to action

Every aspect of marketing requires a well formulated call to action. Do you want your followers to download your new eBook or do you want them to read your latest blog post? It is important to let your followers know exactly what you want them to do.

4 Elements of Writing High-Converting Headlines

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4 Elements of Writing High-Converting Headlines

When it comes down to the art of internet marketing, your sales headline is part and parcel of the thin line that separates a successful campaign and utter failure. More than ever before, the world is getting more competitive by the day, and it is up to the discerning online entrepreneur to come up with ingenious ways of staying at the top of his game. And the best way to do this is through funneling more sales with the aid of a solid converting headline that will even the most skeptical individuals into regular, loyal customers.

Speaking of which, where as they are numerous ideas of how to write, spin or fashion high-converting and persuasive sales headlines. But all of them have a few things in common. This includes but not limited to;

1. Promises ( albeit indirectly ), that the reader/user is going to benefit immensely from the product or service.

2. A good converting headline that can easily skyrocket your sales ought to prove that you are actually selling what you are promoting, producing or offering. This helps the reader know that they can purchase and start using your product as soon as the next minute.

3. It is very important to paint a clear picture of the benefits of taking up your product or enrolling in your service.

4. It needs to convey a sense of urgency or an element of it that your customers have to act now or as soon as possible. Make them feel that they have been missing out on a lot and it is time to turn their prospects around.

The bottom line is that it takes a skillful use of persuasive language, careful choice of words, and thoughtfulness to create a converting sales headline. But, unfortunately, you won’t know this unless you try. So what’s your headline of choice today?

How To Start Blogging And Stick With it

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Blogging is a sure way to magnify your brand. Blogging requires an individual to first obtain a domain name and a blog host. This is followed by creating a blogging avenue such as WordPress. Once this is achieved, embark on a journey of formulating content that will add value to your followers. Let us now divulge more information about how to start blogging and stick with it.

Formulate a purpose

Blogging requires precision and a prior plan. It is crucial to decide on the topics you will blog about. Understand your short term and long term blogging goals with regards to the topics you write about. Have a clear purpose that communicates what you intend to write during the first few months of blogging as well as the rest of the blogging period.

Create quality visual content

The photos, images and other graphics that you integrate in your blogging endeavors can either undermine or magnify blogging. Have unique images and photos that make your posts stand out. To achieve quality visual content, solicit for the services of an expert.

Accrue email subscribers

Creating and increasing a mailing list plays a fundamental role in similar measure when starting and sustaining blogging. A mailing list enables a blogger to access inboxes of followers and potential visitors. This also facilitates generating traffic for the new blog as opposed to entirely depending on search engines.

Blog frequently

Creating a niche in your blogging endeavor demands consistency. Do not just write a few posts and be contented. If you want to attract and maintain followers and appear on search engines, you have to write a couple of posts in a month.

Incorporate other social network platforms

Blogging successfully involves sharing the content through social networks such as Facebook, Twitter, Snapchat and Instagram. Sharing the blog posts with your network of followers through these platforms guarantees distribution to other individuals. This increases traffic for your blog by attracting more visitors to your blogging platform.

How To Start Using Facebook Live To Engage Your Audience

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How To Start Using Facebook Live To Engage Your Audience

Overview

Brands and publishers alike have started experimenting with Facebook Live, as a means of providing their audience, a platform to interact and engage in real time. A video can enhance your Facebook reach, while taking less time to post, than creating a write-up. So if you are still wondering how you can start using Facebook live to engage your audience, here is how to go about it.

Host a Question and Answer Session

Back then, when you wanted to create a YouTube Q&A video, you had to start promoting it several weeks in advance, to allow viewers enough time to send in the questions they wanted you to answer. However, Facebook Live has changed those dynamics. All you have to do is inform your audience when they need to log in and catch up with the session. During the live stream, you can then answer the questions posted on comments section.

Provide a Behind-the-Scenes

In order to let your customers know that they are valued in your business, it is important to give them a behind-the-scenes tour of your organization or brand. Your viewers want to know how you run your business. They also get to know you at a personal level, which is a great step towards relationship building. A great way to go about this is reviewing the products or topics that you intend to discuss during the live stream.

Collaborate with Other Vloggers

If you want to grow your Facebook Live channel, then you should consider collaborating with other Vloggers in the industry. It will just take a short 15 minute video to sit down with another vlogger in your industry or niche, and then discuss issues, ideas and perspectives in your niche. You can both film together or individually, and then cross-promote them across your Facebook pages together.

Bottom Line

There are many ways you can use Facebook live, to interact with your audience. The most important thing is to remain active and do it regular.