What is the purpose of a Capability Statement, I’ve been asked this question a number of times and I hope to make this a bit clearer.
5 years ago I hadn’t even heard of what a Capability Statement was myself, but today a Capability Statement is an important part of your business marketing strategy.
A Capability Statement is a 2 – 8 page marketing document that tells the story of who you are as a business, what you have to offer and why you are better than your competition.
A Capability Statement is like a resume if you were applying for a job.
The purpose of a Capability Statement is to provide a Government Contractor with a statement that showcases:
- your capabilities
- previous work
- location
- licences
- associations
- contact details
A Capability Statement is a marketing tool that you can incorporate on your website, social media or hand out at networking events.
It makes sense then to put some time and effort into creating a Capability Statement that is accurate, timely and relevant.
We can assist you with your Capability Statement just sent us a message or call us on 0438 222 060
