- Is the lifeblood of any company as it is all about customers. Without acquiring and nurturing existing customers your business will struggle to grow and prosper. Country areas such Moree, Tamworth, Inverell, Narrabri are all areas where it is important to find new customers.
- Customer Acquisition is crucial to the sustainability and longevity of your business. Is the process of researching, engaging and acquiring new customers for your products and or services.
Your business has a story to tell, solutions to problems and customers need to know the story, hear the solutions and how to get in contact with you. Having a website or SEO or social media marketing are all different ways to tells your story and connect with new customers.
Did you know that It costs five times more to acquire a new customer than it does to retain a current one? Therefore your campaign need to be as effective as possible.
After your have new customers, nuture them, love on them, treat them well as a valued customer and watch your retention rate increase. Everyone one in Moree and Tamworth that I have helped acquire new customers for have learnt great customer relations skills and maintained their customers.
Customer Acquisition Methods.
Any form of advertising or marketing is designed to attract people to it, and to become brand loyalists and some methods are more successful than others. What type of method to you use? Do you know just in Moree alone most businesses do not have a website?
Forms of Advertising
There are many types of advertising from
- print advertisement
All are brilliant for getting your brand in front of the locals.
Email Marketing is a simple and easy to use tool. Although email is not as popular as it used to be , it is great way to track data such as:
- How many pieces of marketing were mailed out
- How many pieces were opened and responded to
- How many pieces resulted in a sale, or conversion
Social Media Marketing
These days your customers use social media. Facebook in particular is a great resource for connecting. Have you seen how many people are members of Tamworth, Moree, Narrabri, Gunnedah Facebook Groups? With Facebook you can:
- Target customers
- Keep them informed of great offers
- New Product Lines
- Talk One on one with people
- Make them feel valued
We want to help you spend your time and money wisely on a new acquisition campaign, to make sure you are confident that it will do the job it’s intended to do. We value our locals businesses and are here to help.
Contact us today.