Q: What to look for in a website design company?
Regardless of how you found a web designer, it’s important to ask about their knowledge, and overall strategy when they’re creating a website. On the other hand, if they can quickly answer your questions , then they most likely know what they’re doing.
We invite you to book a free consultation where not only can you ask us questions about who we are but we can have a an honest converstation about how we can help you.
Do a Google search and read reviews online, this is one way to gauge what type of Company and what type of service is offered.
Q: How long does it take to develop a website?
Chances are you want a website and you want it as fast as possible. However there are many factors to take into account when building a website. Due to technology, building the structure of a website can take place almost instantaneous, but the content and structure of the website takes time and thought.
Questions need to be asked for example what is the main purpose of the website? What action do you want visitors to you site to take? What type of content, images, videos, do you want on the site? What timeframe and how much are you wanting to spend?
Taking time to answer these question honestly will help guage how long it can take. So to answer it can take anywhere from two weeks to 4 months.
Q: What are some stats around having a website and online exposure?
93% of online experiences begin with a search engine, and 47% of people click on one of the first three listings (SEJ, 2016)
- Studies show that between 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them
- Driving sales (51.3%) and building brand awareness (48.4%) are the two top digital marketing priorities for small businesses(Leadpages, 2017)
- 93% of online experiences begin with a search engine
- 3 in 4 smartphone owners turn to mobile search first to address their immediate needs (Google, 2017)
- 46% of all searches on Google have local intent (Google, 2018)
- once a day
According to a study by B2B research firm Clutch.co:
- Less than two-thirds (64%) of small businesses have a website
Q: What makes a good website?
Websites should be able to convey who they are, what they do and how they can solve the problem. See above for all the other reasons as to what it makes sense to have a website.
What is B2B Marketing
B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization. Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies.
Image Source: Wikimedia Commons
The typical marketing lineup included salesy, printed marketing collateral. Sales reps went to trade shows, made cold calls, and conducted business face-to-face.
That’s not entirely true anymore, for four key reasons:
- Half of all B2B buyers are now millennials, and millennials hate cold calls.
- More people are involved in B2B purchase decisions. The typical buying group is comprised of six to 10 members, and while 64 percent of C-suite executives have final signoff, 81 percent of non-C-suiters also have a say.
- The modern B2B buyer does their own research, frequently online. The average B2B buyer now makes an average of 12 online searches before interacting with a vendor’s website, and they are already 57 percent of the way through the buying process before they want to speak with a sales representative. Even in industrial and manufacturing industries, 67 percent of purchases are influenced by digital.
- 90 percent of B2B buyers now twist and turn through the sales funnel, looping back and repeating at least one or more task in the buyer’s journey
In a nutshell, the new B2B buyer’s journey is now a looping, multi-person online journey full of twists and turns as they flip back and forth through the research and discovery stages:
80 percent of B2B buying decisions are based on a buyer’s direct or indirect customer experience and only 20 percent are based on the price or the actual offering.